Client: AFROHUB
At Afrohub's mission is bringing the rich essence of Afro-Caribbean culture to life through by fostering connection, appreciation and showcasing Afro-Caribbean hairstyling, cuisine, and beauty services across Canada.
Objective!
Build a one stop e-commerce platform that will connect customers to vendors offering variety of Afro-Caribbean products and services.
Process
Research
Interviews, surveys, synthesize.
Ideate
Brainstorm Solutions, IA, low Fi, Landing page.
Empathize
Mood Board, empathy map, journey map,
Test
High Fi. Landing page, UI Design, user testing.
Define
Define problem. Research analysis.
Iterate
Piloting, corrections, launching, repeat.
Knowing
Our users
For both "Vendors" and "Customers", we required lots of testing and observing how AfroHub users engage with our product.
We identified key usability challenges and continuously refined the design, making it more intuitive and user-friendly for the entire AfroHub community.
Fixing Pain Points
With customizable filters where users could narrow their search based on service type (Hair, Makeup & beauty, and Food), location, price range, and availability. This allowed users to access relevant services more efficiently, instead of being overwhelmed by irrelevant listings.
User Research
We conducted interviews and surveys, in order to narrow down some of the key features and services that became part of our minimum viable product.
With the consideration of expanding, we established the most popular services within the 3 categories (Hair, Beauty & Makeup, and Food),
Design
System
I developed a design system that authentically represents Afro-Caribbean users, on AfroHub, ensuring a consistent and cohesive design across the platform, while also engaging them with excitement
